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The Everflow UI offers many different types of reports and the API is no different. There is not, however, a one-to-one relationship between every report offered in the UI and the API endpoints as certain API endpoints power many different reports. Please note that reporting data is subject to Everflow’s data retention policy.

Aggregated data reports

Aggregated data reports correspond to reports like Offer Reporting, Partner Report, Advertiser Report, Flex Report, Smart Link Report, and Daily Report in the Everflow UI. They allow you to pivot your data based on the columns of your choice while also applying filters to narrow down the scope of the data returned.

Dashboard stats

These endpoints power the cards that appear on the dashboard of the Everflow UI after you login. While not as powerful or granular as the aggregated data reports, they can be useful to quickly pull summaries.

Raw clicks

These endpoints allow you to pull unaggregated data where each click is a “row” of data. Each click row contains details about the event (device information, geolocation, query parameters). Clicks can be filtered by offer, partner, sub ID value, and more. These endpoints power the Click Report as well as the Flowchart in the Everflow UI.

Invalid clicks

These endpoints allow you to pull unaggregated invalid click data where each invalid click is a “row” of data. Each click row contains details about the event (device information, geolocation, query parameters). Invalid clicks can be filtered by offer, partner, sub ID value, and more. These endpoints power the Invalid Click Report in the Everflow UI.

Raw conversions

These endpoints allow you to pull unaggregated conversion data where each conversion is a “row” of data. Each conversion contains detailed information (payout/revenue, advertiser values, geolocation, etc.). Conversions can be filtered by offer, partner, country, and more. Although referred to as the “conversion” report, post-conversion events are also returned by these endpoints. Conversions can also be exported in CSV format.

Raw impressions

Similar to the raw clicks report, this endpoint lets you pull raw impressions where each impression is a “row” of data.
This endpoint is only available if the impression package is activated on your Everflow account.

Event report

This endpoint powers the Event Report in the Everflow UI. Although events can also be extracted from the raw conversions endpoints, the Event Report aggregates the statistics per event.

Affiliate postback report

This endpoint powers the Affiliate Postback Report in the Everflow UI. It provides a non-aggregated list of affiliate postbacks over a period of time with optional filters.

Data supplements

These endpoints allow you to manage reporting adjustments, also known as supplements. Use them to manually inject, fetch, or revert aggregated data—such as offline conversions or financial corrections—to ensure your reporting is reconciled and accurate.
Supplements do not alter raw reporting data but instead provide a corrective layer visible on aggregated reporting data.

Raw on hold conversions

These endpoints allow you to pull unaggregated on hold conversion data where each on hold conversion is a “row” of data. Each record contains detailed information (revenue, etc.). On hold conversions can be filtered by offer, country, and more. Although referred to as the “on hold conversion” report, post-conversion events are also returned by these endpoints.

Other reporting endpoints